Nota Sab, 30 Oct 2021

Know the 4 Cs of Marketing, when they were created and how y

You must already be familiar with the 4 Ps of marketing, so now you know the 4 Cs of marketing and understand why they are essential! The marketing is a constantly evolving discipline. And as such, it is susceptible to change: paradigms evolve and perspectives take different directions. One of these paradigms can be evidenced by the 4 Cs of marketing method, developed by Robert born in the 1990s as an evolution of McCarthy's 4 Ps business category email list. The most salient feature of the 4 Cs of marketing is the consideration of the consumer . That is, if before the 4 Ps focused a lot on the product and little on the customer, the 4 Cs business category email list of marketing emerged to reverse this process. So, discover, in this post, what are the 4 Cs of marketing and how you can use this method to increase your marketing strategy .Focusing on a customer-oriented business category email list, in 1993 Robert proposed the new concept of the 4 Cs of marketing to integrate it with the traditional 4 Ps method. The difference is based precisely on the approach to the consumer. In the 4 Ps model of marketing, the central focus is always the product. Whereas, in the model of the 4 Cs of marketing, the attention is directed to the consumer .

From this perspective, the marketing plan , therefore, is conceived in a different way: focusing planning on the customer. To understand it better, let's know, below, what are the 4 Cs of marketing. The first C of this method refers to the needs and wants of consumers . The C for customer replaces the P for product in the old method. In this way, instead of focusing on the product itself, the C for customer focuses on filling some void in the consumer's life . This marketing business category email list is important for businesses that are interested in getting to know their customers better. Since once you understand your consumer, it will be easier to create a product that brings benefits. Thus, the customer is the one who makes the purchase decision , without being forced to do so, becoming the most valuable resource in any marketing business category email list.

In other words, investing in customer experience is the best way to drive sales and increase a company's profit. It is the modern concept in which everyone wins, since the consumer stopped being a passive recipient to become the main asset of the business. The second C of the 4 Cs of marketing is cost. Do not confuse the cost of your product with the price, the business category email list price is only a small segment of the overall cost of buying a product for a consumer. It is important to determine the overall cost — and not the price — of your product to the customer. The cost not only includes the price of the item, but can also include factors such as the time it takes the customer to get to the place where they buy the product. In this way, the cost can also include the benefits of the product to the consumer or the absence of these .